Tel: 09 360 4014
Fax: 09 360 0733
Mobile: 021  75 88 77
email: duncan@ad-vantage.co.nz

Outdoor Advertising is one of the fastest growing main stream medium World wide and for good reason. Numerous TV channels, an abundance of Radio Stations and Specialist Publications, Newspapers competing with the Internet leaves Outdoor as the only medium that can deliver your message to a very broad audience in an uncluttered environment. 

Build your brand by using Outdoors' larger than life imagery in a medium that delivers high frequency and awareness that cuts through

Ad-Vantage Media has over 40 Billboard across the Auckland area including large format 12m x3m billboards and standard 6mx3m billboards. Read through the information below or contact us to find out more about Outdoor and how we can help you.
Branding

3 Easy Steps in Outdoor

You can't look past Outdoor for branding power that can be taken from the street right through to retail points-of-purchase.

It has been demonstrated that using a brand icon in an outdoor advertisement makes it 40% more memorable than not using a brand icon, and no other medium can turn a product or service into a brand as cost-effectively as Outdoor.

To get an idea of just how powerful Outdoor is at creating a brand take a look at the Haka beer case study.

1.  SPACE RENTAL
Billboards are sold on a monthly basis with the rental depending on location and the traffic count passing the billboard each day.

We suggest you rotate your creative around different locations giving your  campaign greater reach and the impression of ' big brand ' status. 

2.   CREATIVE and PRODUCTION
It is essential your Billboard is simple and easy to read. We can help you with the layout / colours etc.

There are a number of printing companies who can print the large format Outdoor skins. We can arrange production for you. You will need to provide a PDF file of your artwork.

3.  INSTALLATION
The large vinyl skins are installer for a minimum 1 month period. They can easily be rotated around to different locations during your campaign. There is a charge to install, remove and store your skins.

Click here to email us or search our Billboards by clicking the search button below.

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Awareness

Unlike TV advertising that is on and gone in 30 or 60 seconds, a newspaper ad that appears once week, or a radio ad fighting to be heard - Outdoor stands alone. Every ad stands in its own right - there every day - for all who pass to see. A recent study done by Mediacom and the University of Alberta found that:

  • Outdoor advertising's ability to sustain awareness over a period time is greater than that of television. The research found that at the end of the Outdoor campaign being studied awareness was about 36%. Six weeks later this had fallen only 1%. By comparison TV advertising showed significant decay in awareness 2 weeks after the end of the campaign
Impact

Larger-than-life images and strong branding that stands out ! By using the large format of outdoor you create impact that is eye catching and memorable.

Outdoor achieves great cut-through because it's not competing with a plethora of other advertisements, as is the case with other media environments.  Unlike other media you don't have to " turn it on " ,"  tune in ", " dial it up "  or  " turn over the page " to see it.
Frequency
Q.     When asked Aucklanders to remember how many billboards they saw…
 
•A.     Aucklanders noticed more than 5 a day - That equates to , 5.3 Billboard per day,  37 Billboards a week or 1935 Billboards a year (approx 1m aged 13+ line in Auckland.

Therefore each site is noticed an average of 16,560 times a day.
(Research from Omnigraphics on Outdoor 2003)

P O Box 46 013, Herne Bay, Auckland, New Zealand 1147 Tel: 09 360 4014  Fax: 09 360 0733

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